Advertising & Sponsorship Opportunities

Print & Digital Advertising Opportunities

The Spirit is Plaza Midwood's quarterly newsletter, featuring neighborhood news and events along with great features on local businesses, schools and neighbors. Delivered free of charge to all Plaza Midwood residents, it has an overall circulation of nearly about 2,500 in print and hundreds more digitally. Find back issues of The Spirit HERE.

The Plaza Midwood e-newsletter is distributed monthly via email to more than 2,000 neighbors. It contains a calendar of events, updates on news and features on prominent issues facing the neighborhood.

Click the buttons below for more information on advertising opportunities.

The Spirit Newsletter
Plaza Midwood eNewsletter

Event Sponsorships

PMNA hosts about 10 annual events each with their own sponsorship opportunities, the largest being Winter Fling, Home Tour, Midwood Maynia and Fall Crawl. PMNA also hosts several other events that fluctuate from year to year.

All event sponsorships are 100% tax deductible. Click the buttons below for more information.

Need a donation receipt from PMNA? Let us know.

Winter Fling
Fall Crawl
Midwood Maynia & Home Tour
5K Runs
Movies in the Park
 
Marathon Cheer Station
Pet Waste Stations
Spring Cleaning Day
 

The Spirit Newsletter

The Spirit is Plaza Midwood's quarterly newsletter, featuring neighborhood news and events along with great features on local businesses, schools and neighbors. It is delivered free of charge to all Plaza Midwood residents and has an overall circulation of nearly about 2,500 in print and hundreds more digitally.

The Spirit has four editions:

  • January (copy, ad and payment deadline December 5)
  • April (copy, ad and payment deadline March 5)
  • July (copy, ad and payment deadline June 5)
  • October (copy, ad and payment deadline September 5)

We offer discounted rates for annual purchases (all four editions) and for Plaza Midwood Merchants Association members, along with any merchant who also sponsors another PMNA event.

Advertisers can also sponsor individual stories, such as our merchant, neighbor and educator of the quarter features.

Premium ads are in full color. All others in black and white. Premium ads are sold on a first-come, first-served basis.

View back issues of The Spirit HERE.

For questions, advertisement specs or to place an ad, email us at Spirit@PlazaMidwood.org.

Ads must be in .pdf, .jpg, .tiff, .png or .eps format. Make sure the image is 300 dpi resolution at the final printed size

 

2021 Print Rates

Full Page
Half Page
Quarter Page
Business Card
Once
$550
$275
$140
$85
Annual
$1980
$990
$500
$300

Premium Once

$750
$400
$210
Premium Annual
$2,700

$1,440

$760

Size

8.75h x 7w
8.75h x 3.375w or
4.375h x 7w
4.375h x3.375w
3.375h x 2w

Plaza Midwood eNewsletter

The Plaza Midwood e-newsletter is distributed monthly via email to more than 2,000 subscribers. It contains a caledar of events, updates and news and features on prominent issues facing the neighborhood. Ad space is limited to two advertisers per month. Your ad purchase will run at least once, but may also appear in any midmonth correspondence. Ads are $100 per month. For questions or to purchase an ad, email us at Spirit@PlazaMidwood.org.

Event Sponsorships

There's many options through out the year to align your brand with neighborhood events. Each event has several sponsorhisp levels to fit any budget.

When providing logos for your sponsorship please keep in mind that logo files must be in .pdf, .jpg, .tiff, .png or .eps format and 300 dpi in resolution.

Winter Fling

Typically occurs between Feb. 15 and March 5

Pricing for Fling sponsorships can be discounted in conjunction with in-kind donations or PMM membership. Sponsors of multiple events also receive a discounted rate. All sponsorships are tax deductible. For more information or to become a sponsor, contact info@plazamidwood.org.
 
Title Sponsor: $1,500
Exclusive level reserved for one person or business. Includes full Platinum package plus credit in all news releases and ability to participate in pre-event media coverage, largest logo on banner at the event, largest logo on all event posters and advertising, two complimentary tickets to the event.
Platinum Sponsor: $500
Includes full Gold package plus logo on stage banner, multiple social media posts, name and logo in The Spirit, name/logo/link on PMNA Web site and event calendar.
Gold Sponsor: $250
Includes full Silver package plus name and logo in e-newsletter, Sponsorship on one premium silent auction package.
Silver Sponsor: $100
Includes logo on welcome signage, social media recognition, recognition in The Spirit and our e-newsletter.
Raffle Donation

Fall Crawl

Occurs the last Saturday in October

Pricing for Fall Crawl sponsorships can be discounted in conjunction with in-kind donations for the events. PMM members and sponsors of multiple events also receive a discounted rate. All sponsorships are tax deductible. For more information or to become a sponsor, contact info@plazamidwood.org.
 
Title Sponsor: $2,500
Exclusive level reserved for one person or business. Includes full Platinum package plus credit in all news releases and ability to participate in pre-event media coverage, largest logo on banner at amphitheater, largest logo on all event posters and advertising.
Platinum Sponsor: $1,000
Includes full Gold package plus logo on banners at amphitheater, logo on all event posters and advertising and one dedicated individual social media post.
Gold Sponsor: $500
Includes full Silver package plus name on banner at amphitheater and event posters.
Silver Sponsor: $250
Includes name on PMNA Web site and event calendar, recognition in The Spirit and e-newsletter, one group social media post.
Vendor: Contact info@plazamidwood.org for more info.

Midwood Maynia & Home Tour

Occurs the first weekend of May

Pricing for Maynia and Home Tour sponsorships can be discounted in conjunction with in-kind donations for the events. PMM members and sponsors of multiple events also receive a discounted rate. All sponsorships are tax deductible. Sponsorships for tour homes are limited. For more information or to become a sponsor, contact info@plazamidwood.org. Note: For acknowledgement in Spring issue of The Spirit, sponsorship must be confirmed by March 5.

Home Tour Title Sponsor - $2,500 - Exclusive level reserved for one person or business. Includes full Platinum package plus credit in all news releases and opportunity to participate in pre-event media coverage, largest logo on banner at amphitheater, largest logo on event posters and advertising.

Home Tour Platinum Sponsor - $1,000 - Includes credit in all news releases, name/logo on Home Tour programs, name/logo on Home Tour ticket table banner, acknowledgement in e-newsletter and The Spirit newsletter, included in event level social media posts, name/logo with link on PMNA event web page and Facebook event, 4 tickets for Home Tour and 4 t-shirts.

Home Tour Gold “Premium” Sponsor (home sponsor) - $750 - **Spots are limited and all requests must be approved by the Tour committee** Includes name/logo on Home Tour tickets/programs and posters, name/logo on Home Tour ticket table banner, acknowledgement in e-newsletter and The Spirit newsletter, one individual social media post per home, name/logo with link on PMNA event web page and Facebook event. Name on signage in front of sponsored home plus exhibit/product table in an individual home. Includes 2 tickets for Home Tour and 2 t-shirts. For 2022, the sponsor fee is waived if sponsor provides food and/or drink samples for 750+ tour guests from 10am-4pm on Saturday. 

Home Tour Silver Sponsor (ticket table sponsor) - $250 - Includes acknowledgement in e-newsletter and The Spirit newsletter, one group social media post for ticket table, name/logo with link on PMNA event web page and Facebook event, and exhibit table at Home Tour ticket sales location.

Home Tour Bronze Sponsor (gift basket sponsor) - Donated Products to place within each of the homeowner’s gift baskets. Option to raffle products or place flyers/coupons/cards multiple homes. Framed acknowledgement on display in multiple homes and in one group social media post for gift baskets.

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Midwood Maynia Title Sponsor - $2,500 - Exclusive level reserved for one person or business. Includes full Platinum package plus credit in all news releases and ability to participate in pre-event media coverage, largest logo on banner at amphitheater, largest logo on all event posters and advertising
Midwood Maynia Platinum Sponsor - $1,000 - Includes full Gold package plus plus credit in all news releases and ability to participate in pre-event media coverage, logo on banners at amphitheater and parade route, logo on all event posters and advertising, four tickets for Home Tour and premium placement for vendor table at Midwood Maynia. Plus 2 Maynia t-shirts.
Midwood Maynia Gold Sponsor - $500 - Includes full Silver package plus name on stage, acknowledgement in spring and summer issues of The Spirit, one individual social media promotion, name/logo/link on PMNA Web site and event calendar. Includes two tickets for Home Tour and 2 Maynia t-shirts.
Midwood Maynia Silver Sponsor - $250 - Includes name in Maynia program and event posters, PMNA Web site and event calendar, recognition in The Spirit and e-newsletter, one group social media post, plus one vendor table at Midwood Maynia event and two free Home Tour tickets.
Midwood Maynia Vendor Only - $25-$100 - Includes table and chair plus set up. Discounts available for PMM members, PMNA members and non-profits and group rates available.

Marathon Cheer Station

Neighborhood Cheer Station for Charlotte Marathon, mid-November

Title Sponsor: $1,500
Exclusive level reserved for one person or business. Includes full Platinum package plus credit in all news releases and ability to participate in pre-event media coverage, largest logo on banner at amphitheater, largest logo on all event posters and advertising.
Platinum Sponsor: $500
Includes full Gold package plus logo on banners at amphitheater, logo on all event posters and advertising and one dedicated individual social media post.
Gold Sponsor: $250
Includes full Silver package plus name on banner at amphitheater and event posters.
Silver Sponsor: $100, Food, Beverage
Includes name on PMNA Web site and event calendar, recognition in The Spirit and e-newsletter, one group social media post.
Vendor: Contact info@plazamidwood.org for more info.
Pricing for Cheer Station sponsorships can be discounted in conjunction with in-kind donations for the events. PMM members and sponsors of multiple events also receive a discounted rate. All sponsorships are tax deductible. For more information or to become a sponsor, contact info@plazamidwood.org.

Movies in Midwood Park

Four movies per year, typically April through October

Movie Sponsor: $350
Movie sponsorships include your company's name and logo on all movie signage and posters, as well as name/logo/link on our Web site and event calendar. You'll also have your company's name and logo on screen for 30 minutes prior to the movie and exclusive access to our movie night crowd (typically 150-200 patrons) for sales and marketing purposes.
Pricing for Movie Night sponsorships can be discounted in conjunction with in-kind donations for the events. PMM members and sponsors of multiple events also receive a discounted rate. All sponsorships are tax deductible. For more information or to become a sponsor, contact info@plazamidwood.org.

Running of the Balls/Workshop

December

Pricing for Christmas Ball 5K sponsorships can be discounted in conjunction with in-kind donations for the events. PMM members and sponsors of multiple events also receive a discounted rate. All sponsorships are tax deductible. For more information or to become a sponsor, contact info@plazamidwood.org.
Title Sponsor: $2,500
Exclusive level reserved for one person or business. Includes full Platinum package plus credit in all news releases and ability to participate in pre-event media coverage, largest logo on banner at amphitheater, largest logo on all event posters and advertising.
Platinum Sponsor: $1,000
Includes full Gold package plus logo on banners, logo on all event posters and advertising and one dedicated individual social media post.
Gold Sponsor: $500
Includes full Silver package plus name on banner and event posters.
Silver Sponsor: $250
Includes name on PMNA Web site and event calendar, recognition in The Spirit and e-newsletter, one group social media post.
Vendor: Contact info@plazamidwood.org for more info.
 

Pet Waste Stations

14 locations throughout the neighborhood

 
Pet Station Sponsor: $425/yr
Our pet waste stations are installed throughout the neighborhood and utilized daily by hundreds of neighbors. Each station is sponsored by one vendor, and the cost helps offset our maintenance and cleaning of the stations. Sponsorships are $425 per year and require a two-year agreement. For more information, contact us at dogstations@plazamidwood.org.

Easter Egg Hunt

Fun Family Event

 
Title Sponsor: $500
Exclusive level reserved for one person or business. Includes credit in all news releases and ability to participate in pre-event media coverage, largest logo on all event posters and advertising. For more information, contact us at info@plazamidwood.org.

Schools/Teacher Appreciation

Different events to support our schools and recognize teachers.

 
Title Sponsor: $500
Exclusive level reserved for one person or business. Includes credit in all news releases and ability to participate in pre-event media coverage, largest logo on all event posters and advertising. For more information, contact us at info@plazamidwood.org.

Quarterly PMNA Meeting

Jan/Apr/Jul/Oct.

Sponsor: $200 per meeting
Exclusive level reserved for one person or business.  For more information, contact us at info@plazamidwood.org.