Advertising & Sponsorship Opportunities

Print & Digital Advertising Opportunities

The Spirit is Plaza Midwood's quarterly newsletter, featuring neighborhood news and events along with great features on local businesses, schools and neighbors. Delivered free of charge to all Plaza Midwood residents, it has an overall circulation of nearly about 2,500 in print and hundreds more digitally.

The Plaza Midwood e-newsletter is distributed monthly via email to more than 2,000 neighbors. It contains a calendar of events, updates on news and features on prominent issues facing the neighborhood.

Click the buttons below for more information on advertising opportunities.

Event Sponsorships

PMNA hosts about 10 annual events each with their own sponsorship opportunities, the largest being Winter Fling, Home Tour, Midwood Maynia and Fall Crawl. PMNA also hosts several other events that fluctuate from year to year.

All event sponsorships are 100% tax deductible. Click the buttons below for more information.

Need a donation receipt from PMNA? Let us know.

The Spirit Newsletter


The Spirit is Plaza Midwood's quarterly newsletter, featuring neighborhood news and events along with great features on local businesses, schools and neighbors. It is delivered free of charge to all Plaza Midwood residents and has an overall circulation of nearly about 2,500 in print and hundreds more digitally.

The Spirit has four editions:

  • January (copy, ad and payment deadline December 5)
  • April (copy, ad and payment deadline March 5)
  • July (copy, ad and payment deadline June 5)
  • October (copy, ad and payment deadline September 5)

We offer discounted rates for annual purchases (all four editions) and for Plaza Midwood Merchants Association members, along with any merchant who also sponsors another PMNA event.

Advertisers can also sponsor individual stories, such as our merchant, neighbor and educator of the quarter features.

Premium ads are in full color. All others in black and white. Premium ads are sold on a first-come, first-served basis.

For questions, advertisement specs or to place an ad, email us at Spirit@PlazaMidwood.org.

 

2019 Print Rates


Full Page
Half Page
Quarter Page
Business Card
Once
$550
$275
$140
$85
Annual
$1980
$990
$500
$300

Premium Once

$750
$400
$210
Premium Annual
$2,700
$1,400
$760

Size

8.75h x 7w
8.75h x 3.375w or
4.375h x 7w
4.375h x3.375w
3.375h x 2w

Plaza Midwood eNewsletter


The Plaza Midwood e-newsletter is distributed monthly via email to more than 2,000 subscribers. It contains a caledar of events, updates and news and features on prominent issues facing the neighborhood. Ad space is limited to two advertisers per month. Your ad purchase will run at least once, but may also appear in any midmonth correspondence. Ads are $100 per month. For questions or to purchase an ad, email us at Spirit@PlazaMidwood.org.

Event Sponsorships


Winter Fling

Typically occurs between Feb. 15 and March 5

Pricing for Fling sponsorships can be discounted in conjunction with in-kind donations or PMM membership. Sponsors of multiple events also receive a discounted rate. All sponsorships are tax deductible. For more information or to become a sponsor, contact info@plazamidwood.org.
Platinum Sponsor: $500
Includes full Gold package plus logo on stage banner, multiple social media posts, name and logo in The Spirit, name/logo/link on PMNA Web site and event calendar.
Gold Sponsor: $250
Includes full Silver package plus name and logo in e-newsletter, Sponsorship on one premium silent auction package, two complimentary tickets to the event.
Silver Sponsor: $100
Includes logo on welcome signage, social media recognition, recognition in The Spirit and our e-newsletter.

Midwood Maynia & Home Tour

Occurs the first weekend of May

Pricing for Maynia and Home Tour sponsorships can be discounted in conjunction with in-kind donations for the events. PMM members and sponsors of multiple events also receive a discounted rate. All sponsorships are tax deductible. Sponsorships for tour homes are limited. For more information or to become a sponsor, contact info@plazamidwood.org.
Platinum Sponsor: $1,500
Includes full Gold package plus credit in all news releases and opportunity to participate in pre-event media coverage, logo on Home Tour tickets and in Home Tour program, logo on t-shirts, posters, in e-newsletter and The Spirit acknowledgement, as well as the stage banner, four tickets for Home Tour and premium placement for vendor table at Maynia or all home tour locations.
Gold Sponsor: $800
Includes full Silver package plus name on Maynia t-shirts, stage banner and banner ad at Home Tour ticket booth, acknowledgement in spring and summer issues of The Spirit, one individual social media promotion, name/logo/link on PMNA Web site and event calendar.
Silver Sponsor: $300
Includes name in Home Tour program and event posters, acknowledgement in e-newsletter and one group social media post, vendor table at Maynia or Home Tour ticket table and two free Home Tour tickets.
Vendor: $100
Includes table and chair plus set up. Discounts available for PMM members, PMNA members and non-profits.

Fall Crawl

Occurs the last Saturday in October

Pricing for Fall Crawl sponsorships can be discounted in conjunction with in-kind donations for the events. PMM members and sponsors of multiple events also receive a discounted rate. All sponsorships are tax deductible. For more information or to become a sponsor, contact info@plazamidwood.org.
Platinum Sponsor: $750
Includes full Gold package plus credit in all news releases and ability to participate in pre-event media coverage, logo on banners at amphitheater and parade route, logo on all event posters and advertising, premium vendor table placement.
Gold Sponsor: $500
Includes full Silver package plus name on banner at amphitheater and parade route, individual social media post, name/link/logo on PMNA Web site and event calendar.
Silver Sponsor: $250
Includes name on event posters, PMNA Web site and event calendar, recognition in The Spirit and e-newsletter, one group social media post, plus one vendor table at Fall Crawl event.
Vendor: $100
Includes table and chair plus set up. Discounts available for PMM members, PMNA members and non-profits.

Marathon Cheer Station

Neighborhood Cheer Station for Charlotte Marathon, mid-November

 
Cheer Station Sponsorships: $500
Each year, Plaza Midwood parties on The Plaza as runners make their way through the neighborhood in the annual Charlotte Marathon. Our cheer station features beer, food and music and lots of fun. Sponsorships are $500 or trade and include your company's name and logo on our banner, acknowledgement in The Spirit and our e-newsletter, and your name, logo and link on our Web site and event calendar.
Pricing for Cheer Station sponsorships can be discounted in conjunction with in-kind donations for the events. PMM members and sponsors of multiple events also receive a discounted rate. All sponsorships are tax deductible. For more information or to become a sponsor, contact info@plazamidwood.org.

Movies in Midwood Park

Four movies per year, typically April through October

Movie Sponsor: $300
Movie sponsorships include your company's name and logo on all movie signage and posters, as well as name/logo/link on our Web site and event calendar. You'll also have your company's name and logo on screen for 30 minutes prior to the movie and exclusive access to our movie night crowd (typically 150-200 patrons) for sales and marketing purposes.
Pricing for Movie Night sponsorships can be discounted in conjunction with in-kind donations for the events. PMM members and sponsors of multiple events also receive a discounted rate. All sponsorships are tax deductible. For more information or to become a sponsor, contact info@plazamidwood.org.

Christmas Ball Workshop & 5K

Light Ball building workshop and fun run, December

Pricing for Christmas Light Ball Workshop & 5K sponsorships can be discounted in conjunction with in-kind donations for the events. PMM members and sponsors of multiple events also receive a discounted rate. All sponsorships are tax deductible. For more information or to become a sponsor, contact info@plazamidwood.org.
Workshop & 5K Sponsorships: $300
Workshop and Run sponsorships are $300 and include name and logo on banner at start/finish, vendor table at events, name/link/logo on PMNA events calendar and individual social media posts.

PMNA Spring Clean-Up

Neighborhood yard sale and recycling drive, April

Spring Clean-Up Sponsor Pricing Coming Soon
PMNA is hard at work on the details for our first Spring Clean-up Event, coming in April. We'll update sponsorship opportunities soon.
Pricing for Spring Clean-up sponsorships can be discounted in conjunction with in-kind donations for the events. PMM members and sponsors of multiple events also receive a discounted rate. All sponsorships are tax deductible. For more information or to become a sponsor, contact info@plazamidwood.org.

Pet Waste Stations

14 locations throughout the neighborhood

 
Pet Station Sponsor: $350
Our pet waste stations are installed throughout the neighborhood and utilized daily by hundreds of neighbors. Each station is sponsored by one vendor, and the cost helps offset our maintenance and cleaning of the stations. Sponsorships are $350 per year and require a one-year agreement. For more information, contact us at dogstations@plazamidwood.org.