Advertising & Sponsorship Opportunities

Print & Digital Advertising Opportunities

The Spirit is Plaza Midwood's quarterly newsletter, featuring neighborhood news and events along with great features on local businesses, schools and neighbors. Delivered free of charge to all Plaza Midwood residents, it has an overall circulation of nearly about 2,500 in print and hundreds more digitally. Find back issues of The Spirit HERE.

The Plaza Midwood e-newsletter is distributed monthly via email to more than 2,000 neighbors. It contains a calendar of events, updates on news and features on prominent issues facing the neighborhood.

Click the buttons below for more information on advertising opportunities.

The Spirit Newsletter
Plaza Midwood eNewsletter
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Event Sponsorships

PMNA hosts about 10 annual events each with their own sponsorship opportunities, the largest being Winter Fling, Home Tour, Midwood Maynia and Fall Crawl. PMNA also hosts several other events that fluctuate from year to year.

All event sponsorships are 100% tax deductible. Click the buttons below for more information.

Need a donation receipt from PMNA? Let us know.

Winter Fling
Fall Crawl
Midwood Maynia & Home Tour
Midwood Mile Race
Movies in the Park
 
Marathon Cheer Station
Pet Waste Stations
 
 

The Spirit Newsletter

The Spirit is Plaza Midwood's quarterly newsletter, featuring neighborhood news and events along with great features on local businesses, schools and neighbors. It is delivered free of charge to all Plaza Midwood residents and has an overall circulation of nearly about 2,500 in print and hundreds more digitally.

The Spirit has four editions:

  • January (copy, ad and payment deadline December 5)
  • April (copy, ad and payment deadline March 5)
  • July (copy, ad and payment deadline June 5)
  • October (copy, ad and payment deadline September 5)

We offer discounted rates for annual purchases (all four editions) and for Plaza Midwood Merchants Association members, along with any merchant who also sponsors another PMNA event.

Advertisers can also sponsor individual stories, such as our merchant, neighbor and educator of the quarter features.

Premium ads are in full color. All others in black and white. Premium ads are sold on a first-come, first-served basis.

View back issues of The Spirit HERE.

For questions, advertisement specs or to place an ad, email us at Spirit@PlazaMidwood.org.

Ads must be in .pdf, .jpg, .tiff, .png or .eps format. Make sure the image is 300 dpi resolution at the final printed size

2025 Print Rates - All Ads Now in Color!


Full Page (8.75h x 7w)

  • Single Issue: $900
  • Annual (4 issues): $3,240
  • Premium Annual: $3,564 (Currently unavailable – contact us to join the waitlist)

Half Page (8.75h x 3.375w or 4.375h x 7w)

  • Single Issue: $480
  • Annual (4 issues): $1,730
  • Premium Annual: $1,900 (Currently unavailable – contact us to join the waitlist)

Quarter Page (4.375h x3.375w)

  • Single Issue: $250
  • Annual (4 issues): $910
  • Premium placement not offered

Business Card Size (3.375h x 2w)

  • Single Issue: $100
  • Annual (4 issues): $360
  • Premium placement not offered


*Premium Placement is only available for Full and Half page ads and requires an annual contract. Premium placement refers to the following ad locations: Inside Front Cover, Inside Back Cover, Center pages (2) and Back Cover.

Plaza Midwood eNewsletter

The Plaza Midwood e-newsletter is distributed monthly via email to more than 2,000 subscribers. It contains a caledar of events, updates and news and features on prominent issues facing the neighborhood. Ad space is limited to two advertisers per month. Your ad purchase will run at least once, but may also appear in any midmonth correspondence. Ads are $100 per month. For questions or to purchase an ad, email us at Spirit@PlazaMidwood.org.

Event Sponsorships

There's many options through out the year to align your brand with neighborhood events. Each event has several sponsorhisp levels to fit any budget.

When providing logos for your sponsorship please keep in mind that logo files must be in .pdf, .jpg, .tiff, .png or .eps format and 300 dpi in resolution.

Winter Fling

Typically occurs in mid-February

All sponsorships are tax deductible. For more information or to become a sponsor, contact info@plazamidwood.org.
Title Sponsor: $3,000
Exclusive level reserved for one person or business. Includes full Platinum package plus “sponsored by” on marketing materials or social media posts for event; solo premiere logo spot on any “banner” or similar marketing item at the event; name and logo listed exclusively on one side of faux bidding paddle; shoutout from DJ or MC during the event; two complimentary tickets to the event.
Platinum Sponsor: $1,000
Includes full Gold package plus one dedicated social media post before event; name and logo in The Spirit (Spring), e-newsletter, PMNA Web site and event calendar.
Gold (“Artist”) Sponsor: $500
Includes full Silver package plus sponsorship of one local artist and their artwork to be auctioned at event; signage listing your business as the sponsor, as well as a QR code linking to business page; logo on faux bidding paddle with Platinum and other Gold sponsors. 
Silver Sponsor: $250
Includes name and logo, as well as QR code directing to business website, highlighted, framed and placed on a cocktail table at event; one group social post before event; recognition in the e-newsletter.
Raffle Donation
Independent of above sponsorship levels; name recognition in group social media post; tax deductible.

Fall Crawl

Occurs the last Saturday in October

All sponsorships are tax deductible. For more information or to become a sponsor, contact info@plazamidwood.org.
 
Title Sponsor: $2,500
Exclusive level reserved for one person or business. Includes full Platinum package plus credit in all news releases and ability to participate in pre-event media coverage, largest logo on banner at amphitheater, largest logo on all event posters and advertising.
Platinum Sponsor: $1,000
Includes full Gold package plus logo on banners at amphitheater, logo on all event posters and advertising and one dedicated individual social media post.
Gold Sponsor: $500
Includes full Silver package plus name on banner at amphitheater and event posters.
Silver Sponsor: $250
Includes name on PMNA Web site and event calendar, recognition in The Spirit and e-newsletter, one group social media post.
Vendor: Contact info@plazamidwood.org for more info.

Midwood Maynia & Home Tour

Home Tour occurs the first weekend of May; Midwood Maynia takes place the third weekend of May

All sponsorships are tax deductible. Sponsorships for tour homes are limited. For more information or to become a sponsor, contact info@plazamidwood.org. Note: For
acknowledgement in Spring issue of The Spirit, sponsorship must be confirmed by March 5.

Home Tour Title Sponsor - $3,500 - Exclusive level reserved for one business. Includes full Platinum package plus credit in all news releases, largest logo on the banner displayed on The Plaza, largest logo on event posters and advertising.
Home Tour Platinum Sponsor - $1,000 - Includes name/logo on Home Tour program, acknowledgement in e-newsletter and The Spirit newsletter, included in event level social media posts, name/logo with link on PMNA event web page and Facebook event, 4 tickets for Home Tour and 4 t-shirts.
Home Tour Gold “Premium” Sponsor (home sponsor) - in kind donation
**Spots are limited. All requests must be approved by the Home Tour Committee**
Includes name/logo on Home Tour ticket/program and posters, acknowledgement in e-newsletter and The Spirit newsletter, name/logo with link on PMNA event web page and Facebook event. Name on signage in front of sponsored home plus exhibit/product table in an individual home. Includes 2 tickets for Home Tour and 2 t-shirts. The sponsor must provide and serve food and/or drink samples for 1,500 guests from 6:00 - 8:00 PM on Friday and 10:00 - 4:00 PM on Saturday.
Home Tour Silver Sponsor (gift basket donor) - Silver Sponsors provide small products or gift cards from their business that will be included in the gift bag that homeowners receive as a thank you for being on the tour. Silver Sponsors receive a dedicated post on the Plaza Midwood Instagram (9,800+ followers) and their logo on a small sign in each home on the tour. The retail value of the products supplied by Silver Sponsors typically ranges from $150-$350.
Diamond sponsor ($2,000): The patron of our "Art in the Alley" installation and will have their logo printed on the Home Tour ticket/program, acknowledgment in the PMNA e-newsletter and  The Spirit  print newsletter. They will also have individual signage acknowledging sponsorship located at the art installation site. Additionally, they are included in event-level social media posts and have their name and/or logo with link on the PMNA event web page and Facebook event. A Diamond sponsor also receives 4 tickets for the Home Tour and 4 t-shirts.
Pop-Up  Sponsor ($250): 
**Spots are limited. All requests must be approved by the Home Tour Committee**
A curated pop-up shop at one of the tour homes where the business sells products directly to attendees. It’s a high-visibility way to connect with guests, generate sales, and showcase a brand in a unique and engaging setting. The Pop-Up Sponsor includes a designated space at a tour home, their name and/or logo with link on the PMNA event web page and Facebook event. A Pop-Up Sponsor will also receive 2 tickets for the Home Tour and 2 t-shirts.

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Midwood Maynia Title Sponsor - $2,500 - Exclusive level reserved for one person or business. Includes full Platinum package plus credit in all news releases, largest logo on banner at amphitheater, largest logo on all event posters and advertising
Midwood Maynia Platinum Sponsor - $1,000 - Includes full Gold package plus credit in all news releases, logo on banners at amphitheater and parade route, logo on all event posters and advertising, four tickets for Home Tour and premium placement for vendor table at Midwood Maynia. Plus 2 Maynia t-shirts.
Midwood Maynia Gold Sponsor - $500 - Includes full Silver package plus name on stage, acknowledgement in spring and summer issues of The Spirit, one individual social media promotion, name/logo/link on PMNA Web site and event calendar. Includes two tickets for Home Tour and 2 Maynia t-shirts.
Midwood Maynia Silver Sponsor - $250 - Includes name in Maynia program and event posters, PMNA Web site and event calendar, recognition in The Spirit and e-newsletter, one group social media post, plus one vendor table at Midwood Maynia event and two free Home Tour tickets.
Midwood Maynia Vendor Only - $25-$100 - Includes table and chair plus set up. Discounts available for PMM members, PMNA members and non-profits and group rates available.

Marathon Cheer Station

Neighborhood Cheer Station for Charlotte Marathon, mid-November

Title Sponsor: $1,500
Exclusive level reserved for one person or business. Includes full Platinum package plus largest logo on banner, largest logo on all event posters and advertising.
Platinum Sponsor: $500
Includes full Gold package plus logo on banners, logo on all event posters and advertising and one dedicated individual social media post.
Gold Sponsor: $250
Includes full Silver package plus name on banner and event posters.
Silver Sponsor: $100, Food, Beverage
Includes name on PMNA Web site and event calendar, recognition in The Spirit and e-newsletter, one group social media post.
Vendor: Contact info@plazamidwood.org for more info.
Pricing for Cheer Station sponsorships can be discounted in conjunction with in-kind donations for the events. All sponsorships are tax deductible. For more information or to become a sponsor, contact info@plazamidwood.org.

Movies in Midwood Park

Four movies per year, typically April through October

Movie Series Title Sponsor: $1,000
Exclusive level reserved for one person or business for 3 movie showings*. Includes company's name and largest logo on all movie signage and posters, as well as name/logo/link on our Web site and event calendar, recognition in The Spirit and monthly e-newsletters, plus one dedicated individual social media post per movie.  You'll also have your company's name and logo on screen for 30 minutes prior to the movie and exclusive access to our movie night crowd (typically 150-200 patrons) for sales and marketing purposes.

Movie Sponsor: $200
Includes name on PMNA Web site and event calendar, recognition in the Spirit and e-newsletter, name on movie signage, and one group social media post for one movie showing**.

*additional showings are open to discussion
**you may elect to sponsor more than one movie

The Midwood Mile | A 1 mile race down The Plaza

September

Title Sponsor: $2,500
Exclusive level reserved for one or two individuals or businesses. Includes full Platinum package plus credit in all news releases and ability to participate in pre-event media coverage, largest logo on event banner, largest logo on event T-Shirt and other advertising.

Platinum Sponsor: $1,000
Includes full Gold package plus logo on banners, logo on event T-shirt and one dedicated individual social media post.

Gold Sponsor: $500
Includes full Silver package plus name on banner and event T-shirt 

Silver Sponsor: $250
Includes name on PMNA Web site and event calendar, recognition in The Spirit and e-newsletter, one group social media post and an opportunity to be in the cheer / activation station.

Pet Waste Stations

14 locations throughout the neighborhood

 Pet Station Sponsor: $600/yr
Our pet waste stations are installed throughout the neighborhood and utilized daily by hundreds of neighbors. Each station is sponsored by one vendor, and the cost helps offset our maintenance and cleaning of the stations. Sponsorships are $600 per year and require a two-year agreement. For more information, contact us at dogstations@plazamidwood.org.

Easter Egg Hunt

Fun Family Event

Title Sponsor: $750
Exclusive level reserved for one person or business. Includes credit in all news releases and largest logo on all event posters and advertising. For more information, contact us at info@plazamidwood.org.

Schools/Teacher Appreciation

Different events to support our schools and recognize teachers.

 Title Sponsor: $1,000
Exclusive level reserved for one person or business. For more information, contact us at info@plazamidwood.org.

Quarterly PMNA Meeting

Jan/Apr/Jul/Oct.

Title Sponsor: $500 for the year
Exclusive level reserved for one person or business.  For more information, contact us at info@plazamidwood.org.

Social Sponsorship

Promote your brand while benefitting the neighborhood

Social Sponsorship – $200 minimum/ Sales-Based Donation
 
Businesses can partner with PMNA through a simple social media collaboration that benefits the neighborhood while promoting your brand. A Social Sponsorship pairs a promotional social media post with a donation to PMNA based on a minimum contribution or a percentage of sales tied to a specific promotion.
 
The standard Social Sponsorship is $200, or a donation based on sales generated from the promotion—whichever is greater.
Examples include:
• $5 donated to PMNA for every participant who signs up for a class, event, or activity.
• 10% of sales from a featured item, menu special, or product promotion donated to PMNA.
 
Sponsors will be recognized in a dedicated social media post promoting the collaboration and highlighting their support of the Plaza Midwood neighborhood.